How to become a Google Partner?


Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? If so, you may want to become a Google Partner, the search giant’s members-only club.

Joining the Google Partners program can provide you with immense benefits, such as specialized training, invitations to exciting events, and focused instruction to help you boost your Google Ads performance.

You already know Google Ads work. They convert 50% better than organic traffic, and most businesses earn double their ad spend, making advertising on Google highly effective and a no-brainer.

Almost anyone can use Google’s PPC system to advertise on Google and grow their business.

Only a select few applicants become Google Partners and earn the world’s most popular search engine’s endorsement and other significant benefits.

Here’s what to know about becoming a Google partner.

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Google Partner Members Get to Display

The definition of prestige on the search engine’s paid advertising platform is a Google Partner badge. Displaying the badge on your site shows that you’ve passed Google Ads product certification exams. It also tells customers you possess in-depth product knowledge, making you a Google PPC superstar.

Find the Google Partner Specialties That Interest You

As a Google Partner, you have the option of specializing in one or more Google Ads product areas. These include Search Advertising; Video Advertising, Display Advertising, and Shopping Advertising.

Let’s run through them one by one.

  • Search: By passing this certification course, you highlight your ability to create and optimize ads that perform well on Google search. That means they’re prominently displayed and receive clicks with buyer intent. And if you need to, you’re able to advise others on keyword strategy and budget planning because you’re a search engine master.
  • Video: This certification indicates your expertise in implementing and optimizing YouTube ad campaigns.
  • Display: This certification area gives you the means to create compelling visual ads that snag the attention of customers on two million sites and 650,000 apps in Google’s combined networks.
  • Shopping: As a Shopping Advertising Google Partner, you know how to place products on Google Search and set up your Merchant Center inventory. You also know how to create winning Google Shopping campaigns. Keep in mind: this certification is not available in all languages. See the Google Ads Help Center to learn more.

How Do You Join the Google Partners Program?

Applying to become a Google Partner is free, and anyone can try to join the program. Google gives you all the information you need to pass the exams and flourish in your chosen certification area. Whether or not you pass the certification exams is up to you.

What Are the Benefits of Becoming a Google Partner?

Google ads specialties

Google wants you to pass the exams and be successful in your Google Ads endeavors. To help you out, Google gives you access to a range of essential benefits, including education, support, expanded reach, and other rewards.

Education to Succeed

Google has pulled out all the stops to ensure you get the best Google Ad education possible. Skillshop learning courses help you develop and hone your skills, while certifications are provided to prove your knowledge. Google also makes available a host of valuable case studies, access to like-minded professionals, and much more on Think with Google and Google Trends.

Valuable Support

Google’s product support is available to help you by giving you access to relevant advice and a range of resources, including Google Ads Help Center.

Expanded Reach

With Google Connect, you can display your thought leadership and host co-branded events. You can even onboard new clients or pitch potential ones with Google Ads promotional offers.

Business Acceleration

Google’s Acceleration program is a specialized online education system designed to help you boost your skills and business growth.

How Do You Qualify to Become a Google Partner?

The first thing you’ll need to do is pass the required Google Ads certification courses for your specialty areas. You must also meet the spend requirement across your managed accounts.

Finally, you must demonstrate performance by consistently delivering strong client and company growth. In other words, you must become an active and exemplary Google Ads user.

Qualification for becoming a Google Partner – 

There are some basic requirements.

  1. Pass all the required certification courses of Google Ads according to your specialization.
  2. You need to spend minimum requirements from your managed accounts.
  3. You need to show your constant growth and delivery to your potential clients.

What Are the Partner Badge Requirements?

Once you’ve become a Google Partner and have demonstrated your expertise in Google Ads, you can be considered for a Partner Badge. You’ll need to meet a few additional requirements to apply.


You must consistently show advancing ad revenue and growth, as well as an expanding customer base.

Ad Spend

You must meet a 90-day ad spend requirement of $10,000 across your managed accounts. This sends a message to Partners that your company has a healthy level of activity. Google Partners will evaluate your account based on your manager account during an 18-month period.


Your company needs one user certified in Google Ads who has admin or standard access to the Google Ads manager account. It can also be any account linked to your manager’s account.

Get Listed as a Google Partner on the Marketing Platform Directory

When you become certified as a Google Ads Partner, you’ll be listed in the Marketing Platform Directory. Your listing will include your business name, a short description of your organization, partner type, and the product certifications you possess.

There are two types of marketing platform partners: Certified Companies and Sales Partners.

Certified Company

This descriptor means you’re educated about Google Marketing Platform products. You’re able to use your expertise to offer quality services to your customers, whether you’re consulting, training, implementing Google products, or offering technical support.

Sales Partner

Certified Companies that help Google sell products are known as Sales Partners. Becoming one gives you access to special perks such as customer management tools, sales opportunities, and co-marketing opportunities.

How to check Google Partner Status

After applying for the Partnership program, if you didn’t receive any confirmation, then take the action by clicking on the “Check the status of your status” option in Google Ad.

If you don’t receive any certification still, keep trying by using the resources given by Google. You will surely crack it.

Working with Google and getting benefits from it is not easy stuff. You have to prove yourself again and again by gaining different levels of partnership badges and serving t your potential customer effectively.

Google will teach you how to become a real PPC rock star and successful digital marketer. You will get everything from Google to run a Google Ad campaign and keep accelerating it in near future.

Lastly, when your customer will check out your Google badges, they will trust you and choose you for making a successful future of their Ad campaigns.


Being vouched for by Google and having a Google Badge to show for it are just two of the benefits of becoming a Google Partner.

Being a Google partner also gives you access to easily consumable courses on PPC and other digital marketing topics. Google gives you everything you need to maintain a Google Ads campaign and keep it growing far into the future.

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