DSA- Digital Marketing Course | Training | Institute

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Get Enrolled to the Digital Marketing Course that covers both Basic to Advanced principles of web marketing that any business or freelancers needs to have in their skill set in order to strive and survive in this ever-changing world of digital marketing.

Digital marketing course will empower you to grow your marketing knowledge, advance yourself in your career or improve your knowledge on digital platforms.

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STUDENTS

YRS INDUSTRY EXPERT

PLACEMENTS

CERTIFICATES

STARTUP FROM DIGITAL SANDIP

COLLEGE VISITING FACULTY

Why Digital Sandip Academy?

Doubt Solving

15+ Certification

35+ digital marketing modules and digital marketing tools

Personalized Resume feedback

1-on-1 mentor

Live projects and Case studies

“Tayari job ki” Program

120+ hours live lecture

Internship program with Digital sandip

Accessibility of faculty round the clock for doubt resolution

Guest lectures from leading industry experts

Digital portal for 24x7 access to all content

Recordings of all live sessions available

Certifications from established players(Google, Facebook, Semrush) in the industry

Soft-skills enhancement courses

Mock interviews by industry experts

Business consulting

Get mentored by industry experts

Freelancer consulting program

EMI Option

Live Client Pitching training

Curriculum of Our Digital Marketing Training Program

Digital Marketing Course Search Engine Marketing (SEM/Google AdWords)Search Engine Optimization (SEO)Social Media Marketing (SMM)Email Marketing Inbound Marketing Web Analytics Facebook Marketing Landing page Design Course Google Tag Manager Chat Bot Course Youtube SEO

Digital Marketing Course

What is Digital Marketing
Digital Marketing Popular strategies
Why We go Online
Advertisers Key Goals
Search Ads Introduction
Display Ads Introduction
SEO Introduction
DUMB Rule
Competitive Analysis
Poplar Google algorithms
Popular Competitive Analysis Tools
Digital Marketing Gurus to follow

Introduction to SEM – Fundamentals & Case Studies

Consumer Journey
What is SEM? Why SEM?
What is Google AdWords? Why Google AdWords?
Google Network
AdWords Terminologies
How Does the SEM Auction Work?
Structure of an AdWords Account
Campaign Types – Introduction to Search, Display (including Videos),
Shopping and Mobile-specific campaign types, and when/why to use them.
Creation of Search Network Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

GDN Targeting Options
Display Ad Formats
Ad Gallery Tool
Conversion Tracking
GDN Campaign Creation – Demo
Remarketing
Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

Universal App Campaigns
Mobile-Specific Bidding and Targeting Strategies
Measuring Mobile Ad Performance and Conversions Report Editor
Optimization Strategies
Account Audit Demo

Shopping Campaigns – Introduction

What are Google Shopping Ads /Product Listing Ads?
Where do they appear on Google? What Shoppers on the internet do?
What retailers need? – New Advertising technologies
Google Shopping set retailers up for success
Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
Merchant Centre Steps
Create Shopping Campaign on Google AdWords
Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

YouTube Ad Formats
YouTube Campaign Creation
YouTube Analytics
Video Campaign Optimization Tips

Introduction to SEO
How do Search Engines work?

Indexing & Crawling Basics
Optimizing Crawl Budget
Intro to SEO

How do Search Engines work?

Anatomy of a Search Result (Search Snippet)
What is On-page SEO (Content, Architecture, HTML)?
What is Off-page SEO/Link Building (Social, Content-based, PR)?

Keyword Research

Finding Seed Keywords: Mind Map for Keyword Research
Using Wikipedia, Forums for Keyword Research
Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
Google Keyword Planner Tool

On-page SEO & HTML Basics

Web Page Basics: What is HTML, JavaScript,CSS
Basic HTML Tags to create a web page
HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

Crawling: XML, HTML Sitemaps, Robots.txt
Content Clusters (Creating SEO-based content)
Negative on-page to avoid

Technical SEO

URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
301 Redirects

Mobile SEO

App Store Optimisation
Mobile Websites: Responsive, Adaptive, Dynamic
Optimizing for Voice Search

Schema markup

What is Schema & Why is it relevant to SEO.
Schema Types – Micro, JSON-LD
Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
How Schema shows up in SERPs

Off-page SEO

Link Building

What is Link Building
Link Building Tactics
Manual Link Building Process
Link Building Metrics

Social SEO

Quora
YouTube Video SEO
Slideshare, Scribd and other Social Channels for SEO

Local SEO

What is Local SEO, Pigeon Update
Google My Business, Bing Places
Local Pages on your website
Local Listings/Citations

Backlink Audits using SEMrush.com

Backlink audit of one website
How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

SEO Audits

What are SEO Audits?
Different Types of SEO Audits
Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
Google Search Console

Algorithm Updates

History of Google Algorithms
Panda, Penguin, Pigeon, Caffeine updates
RankBrain and the Future of SEO

Measurement with Google Analytics

Basics of Google Analytics
SEO Metrics to Measure – On-page, Off-page, Technical
SEO Reporting

SEO Resources, Careers in SEO

Top Blogs to follow for SEO
Free Learning Resources – Moz, Google Analytics
A career in SEO

Getting Started with Social Media Marketing

Introduction to Social Media

Facebook Marketing

Creating Content for Facebook & Social Media

Why Content is the foundation of SMM
Psychology of Social Sharing
Building Content That is Inherently Shareable

Tools for Content Creation

Facebook Marketing

What is Facebook Marketing

Facebook Page Best Practices
KPIs to measure success
Facebook Insights
Facebook Business Manager

How does Facebook Advertising Work?

Facebook Ad Campaign Objectives
Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

Optimizing your instagram business profile
Crafting an Instagram content strategy
Best Practices
Influencer Marketing on Instagram
Analytics & Measurement
Instagram Ads

LinkedIn as a Marketing Platform

LinkedIn for Personal Branding
Brand Marketing on LInkedIn
LinkedIn Company Pages
LinkedIn Advanced Search
LinkedIn Premium
LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

Twitter Marketing for Brand Awareness
Twitter Ads
Twitter Analytics
Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

Snapchat for business
Building a following
Driving Engagement
Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

Pinterest for business
Marketing on Pinterest
Best Practices
Leveraging Rich Pins
Analytics & Measurement

Social Media Marketing Tools

Hootsuite
Buffer
TweetDeck
Sprout Social

Crafting a Successful Social Media Strategy

10-step framework to crafting a successful Social Media strategy
Building Content That is Inherently Shareable
Creating Content for multiple platforms
Generating content ideas and building a plan
Effective Content Distribution
Evaluating Success

Deliverability

Setting-up an Email Marketing Machine
ISPs, Hosting Facility and MTA
IP/DNS and Shared vs. Dedicated IPs
MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

Conversation
Relevance
Incentives
Timing
Creative & Copy
Attributes

Customer Acquisition Strategies

Rented List Emails
Co-branded Emails
Third Party Email Newsletters
Viral Emails
Event Triggered Emails
House E-newsletters

Effective Creative Introducing

CRABS- Does your Emails have Crabs?
Email Template Model
Best Practices
NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

Tools to Enhance Lead Nurturing
Enhance Better Reach
Analyze Behavior Patterns
Analytics
Automation and More

Resources to do situational analysis and progressive updates

Customer Personal Toolkit
Complete Email Marketing Worksheet
Content Editorial Calendar
Digital Marketing Strategy Toolkit
Email Contact Strategy Template
Email Campaign Calculator
Email Marketing Health Check
Structuring Digital Marketing Team
Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation
Introduction to Automation

What is Automation?
How does it Work?
What are the Benefits?

Choosing an Automation Platform

Features & Functions Available
What are Workflows? How to Create a Workflow?
Cost
Most Widely Used Platforms

Simple Automation Functions from MailChimp

Click to Reply Options – Demonstrated
Other Features Explained
Results – Demonstrated – Practical

Introduction

What’s analysis?
Is analysis worth the effort?
- Small businesses
- Medium and Large scale businesses
Analysis vs Intuition
Introduction to Web Analytics

Google Analytics

Getting Started With Google Analytics
How Google Analytics works?
Accounts, profiles and users navigation
Google Analytics
Basic Metrics
The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense

Content Performance Analysis

Pages and Landing Pages
Event Tracking and AdSense
Site Search

Visitors Analysis

Unique visitors
Geographic and language information
Technical reports
Benchmarking

Social Media Analytics

Facebook Insights
Twitter Analytics
YouTube Analytics
Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

Recap of Google Analytics reports and tools
Finding actionable insights
Getting the organization involved
Creating a data-driven culture
Resources
Common mistakes analysts make
Additional Web analytics tools

Social CRM & Analysis

Radian6
Sentiment Analysis
Workflow Management
Text Analytics

Digital Analytics

WebMasters
AdWords Reports, Custom Reports, Custom Dimensions
Dashboard and Segmentation
Multi-Channel Funnels Reports
Attribution modeling and reports

Platform Principles

The platform components
The data model
Measurement Protocol data collection
Importing data into Google Analytics
Reporting APIs and Report Sampling

Introduction

What’s analysis?
Is analysis worth the effort?
- Small businesses
- Medium and Large scale businesses
Analysis vs Intuition
Introduction to Web Analytics

Google Analytics

Getting Started With Google Analytics
How Google Analytics works?
Accounts, profiles and users navigation
Google Analytics
Basic Metrics
The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense

Content Performance Analysis

Pages and Landing Pages
Event Tracking and AdSense
Site Search

Visitors Analysis

Unique visitors
Geographic and language information
Technical reports
Benchmarking

Social Media Analytics

Facebook Insights
Twitter Analytics
YouTube Analytics
Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

Recap of Google Analytics reports and tools
Finding actionable insights
Getting the organization involved
Creating a data-driven culture
Resources
Common mistakes analysts make
Additional Web analytics tools

Social CRM & Analysis

Radian6
Sentiment Analysis
Workflow Management
Text Analytics

Digital Analytics

WebMasters
AdWords Reports, Custom Reports, Custom Dimensions
Dashboard and Segmentation
Multi-Channel Funnels Reports
Attribution modeling and reports

Platform Principles

The platform components
The data model
Measurement Protocol data collection
Importing data into Google Analytics
Reporting APIs and Report Sampling

Facebook Marketing (in association with Facebook)

Introduction to Marketing
Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
Facebook Pages and Post Best Practices
Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
Facebook Ads – Campaign Objectives
For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
Facebook Ads – Targeting Audiences
Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
Facebook Ads – Impactful Creatives
Make an impact with creatives and know the different ad formats which look good on all devices.
Facebook Ads – Optimization and Reporting
With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
Facebook Ad Policies
Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
Facebook Messenger
Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
Facebook Shop
Plan and structure your Facebook shop to manage and sell more products with Facebook.
Building Brand Awareness
Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
Driving In-store Footfall
Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
Facebook Pixel
Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
Driving Online Sales
Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
Generating Leads
This module guides you through creating a lead generation campaign to drive results for your business.

Landing page Design Course

Landing page fundamentals
How to buy Domain
How to book hosting
How to link Domain and Hosting?
How to install WordPress
Website creation using WordPress
What is the WordPress Admin dashboard?
Landing page themes.
How to create multiple landing pages
How to spy on competitor
Landing page Flowchart.
How to write a perfect headline for your landing page
What to write in about us paragraph on your landing page
How to set layout of your about us section
How to add call to action
How to create a attractive Landing page- Landing Page design.
How to create submit form and thank you pages.
How to set up E-Mail auto responder?

Google Tag Manager

Introduction to Google Tag Manager
Fundamentals of Google Tag Manager
How to install Google Tag Manager on your website
Introduction to GTM dashboard
How to connect Google Analytics to Google Tag Manager.
How to video tracking
How to do page view tracking on your website
How to do text tracking on your website
Button click tracking
How to add Facebook pixel
What is remarketing and how you can do remarketing
Set up a Conversion tracking on your website
How to add chatbot to your Website
Why to connect schema on your website
How to track website scroll depth with Google Tag Manager
Work with triggers – how to delete and restore the triggers.

CHAT BOT COURSE

What is Chatbot and why it is important
How to use chatbot on Facebook and website
Tools to create Chatbot
Step by Step guidance on how to create Chatbot
How to add quick replies and how to add buttons in your chatbot
How to set intent in chatbot
Understanding of parameters and entities
Advance functions of chatbot

Youtube SEO

YouTube Keyword Research
YouTube Titles & Descriptions
Make Engaging Videos
Eye-striking Thumbnails
Use Keywords while Talking
Optimize your Channel Page
Optimize your Playlists
Use Closed Captions
Use keyword in your Filename
Make Use of Youtube stories and posts

Syllabus

Best in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Download Syllabus

15 External Internet Marketing Certifications:

Digital Sandip Academy will help you prepare for these External Internet Marketing Certifications. All these exams are free. Through this course, you will be prepared to get certified in all these Indian and International Digital Marketing Certifications.

The Digital Sandip Academy(DSA) Advantage

Job Mela Program

Mock interview round
Job interview preparation
Be 100% prepared for your job interview
Resume writing tips
Step-by-step training for job interview
Interviews at well-known digital marketing agencies.

Business Consultancy Training

How to grow your business online
Specialized digital marketing strategies for your business
End-to-End solution designed based on the business
Marketing and Sales funnels for your business.
Perfect digital marketing plan for business.

Digital Marketing Freelancing Training

How to pitch to clients
How to give quotation
Budgeting
How to communicate with clients
Practical training
All skills required for freelancing

Program Fee

Classroom Training

₹ 21999 + 18% GST

Morning Batch
Day:- Mon-Tue-Wen
Time:- 8:00am to 10:00am, Duration:- 3.5 Month
Day:- Mon-Tue-Wen
Evening Batch:- Time 6 pm to 9 pm, Duration:- 3 Month
Weekends Batch :- Yes
Sunday Batch:- Time 10 am to 3 pm, Duration:- 4.5 Month

BOOK NOW

Online Training

₹ 21999 + 18% GST

Weekday Batch
Evening Batch
Day:- Mon-Tue-Wen
Time:- 7:00pm to 9:00pm
Weekends Batch :- Yes
Sunday Batch:- Time 10:00am to 3:00pm
Duration:- 4.5 Month

BOOK NOW

Digital Marketing Platforms and Tools

Digital Sandip Academy provides live practical training and hands on experience in the best tools used by all experts worldwide.
The following tools will help streamline your business and facilitate growth.

FREE COURSES

Yes I want

WHO IS THIS PROGRAM FOR?

Students

Make Rewarding carrer in Digital marketing Field
Start Working as an Freelancer
Upgarde your Knowleadge

Marketing & Sales

Generate Lead for your own Buisness/Company
Create Powefull Digital marketing strategies
Coordinate with your Marketing Managers & head and Help Them building Startegy
Get Salary Hike by Adding such rare & most demanded Skillset

Working Professors

Get the Most demanding Skills
Impart Knowledge to your students
Get an Oppurtunity to work as an Digital Marketing Trainer

Graphic & Web Developers

Get Other Projects like SEO, PPC
Retain your clients and get more bsuiness by providing additional value added Digital marketing Services
Build Not just a website but Convesrion freindly Website

Our Placement

Today, Digital marketing has become the fastest growing career, with exceptionally high job requirements. Digital Sandip Academy gives all its students 100% job placement guarantee and complete assistance for job interviews and freelancing. Since our inception, we have placed over 500+ students in various companies, including our own placement partners. Our ever-growing clientele, tie-ups and partners are continuously looking for knowledgeable candidates with a dedicated work ethic.

Some Of Our Placement Partners Are

Trainees From

Digital Sandip Academy has been training employees from hundreds of startups, mid-scale companies and even from the world’s biggest giants.

Gallery

About Digital Sandip Academy

We offer a range of industry focused digital marketing courses that will give you the practical skills to pursue your goals. The Digital Sandip Academy is led by Sandip Trivedi – the founder of Digital Sandip with experience of guiding 50k+ students in their journey of mastering the course of digital marketing.

A guest lecturer at India’s most famous universities – he has deep industry connections conducting 500+ workshops and 400+ projects for the industry. He is an inspiring individual that has touched the hearts of many students with his digital marketing skills and helped several of them to start their own ventures in this field.

Our mission is to to expand digital marketing seamlessly and enlighten students and empower them to excel in their skill development.

Our vision is to empower individuals by giving technical,moral and intellectual instructions on digital marketing techniques leading to game changing life changing experiences for themselves.

The Digital Sandip Academy ensure the quality standards relating to course content, delivery, assesment and administration are maintained. From the very beginning of your course your mentor will be with you every step of the way to provide constructive feedback on your work, based on their own experience in the industry.

Our Students have gone on to manage real-life digital marketing projects, secure employment with leading agencies and implement successful digital marketing strategies for their own businesses. Throughout your studies with us, you’ll have access to a variety of opportunities, tools, and resources, as well as dedicated career support, to enhance your employability.

Meet Your Mentor

Sandip Trivedi is just a high-performing digital marketing & digital advertising professional with 8+ years of solid experience educating students with the best practices of web marketing.

His life-long passion for marketing, technology, and teaching has led the course of his career, with digital & social media quite often at the forefront. Driven by his curiosity, he has so far gathered tons of experience within web marketing space across various sectors & followers on social media.

Why Digital Sandip?

Held in-class Digital Marketing training for corporate clients from various business spectrums.
Scheduled and taught online & offline line courses to increase learning opportunities.
Coached trainees on different aspects of Digital Marketing, SEO, SEM, Social Media, and other marketing avenues.

Strong 50k + student base
Performed continuous evaluations of content and plans in order to enhance teaching and improve effectiveness.
As a Ceo of Digital sandip academy in Ahmedabad city, was handling company external training needs and solving problems, to improve operations and provide exceptional learning experience.

Placed Students From Digital Sandip Academy(DSA)

Ms Shreena Sheth

SEO Executive

Cognixia Callbera

Aditi Pradhan

Digital Marketing Intern

Whirlwind

Dhwani Bhagat

SEO Executive

Rank Clicks

Rushi Patel

SEO Executive

VAP Group

Amin Chauhan

SEO Executive

VAP Group

Yash

PPC Executive

DCB INDIA

Sameer

PPC Executive

DCB INDIA

Hritik

Digital Marketing Executive

Azine Technologies

Trainer’s Certifications

Digital Sandip Academy(DSA) has highly skilled, knowledgeable and helpful trainees. Our faculties hold the
top most certifications in digital marketing and continuously keep up with the latest trends
to train students seamlessly.

TOP CLASS UNIVERSITY TRAINING

COLLEGES / UNIVERSITIES SANDIP HAS WORKED WITH ME.

Testimonials

“Digital Sandip Academy is the best Academy to learn Digital Marketing”
– Frequently stated not only by our team, but also by hundreds of our students and associations.

I have learned a lot from Sandip Ji, Right from SEO to Social Media Marketing, in fact he motivated me to start my own blog too. His sessions are very…

Manmohan Sharma

Sr.Manager

Beautiful teaching methods and an amazing place for learning. Saurabh sir have an unique method of teaching and energy is mind blowing.Enjoyed a Sandip Sir is one of the best…

Nikita Dave Sharma

Founder

Sandip Sir has been an inspiring individual since I have known him. He, from the very first day, always encouraged me to everything with dedication and determination. Through his guidance…

Purvi Gadia

I am glad that I had learnt digital marketing under the guidance of Sandip Sir. One thing I like about him is he put so much efforts on each and…

Sanya Jiwani

Best Digital Marketing Course in Ahmedabad. Amazing experience going ahead. Very good environment. Supporting faculty.

AMAN BHATI

Awesome session at all and after all I learn about digital marketing and how to get e-commerce web site data,information or how to analysis any web site and how to…

Shreya Shah

I have never met such a passionate, helpful and friendly trainer in my life. Thank you very much Sandip Sir precious guidance and to impart your digital marketing knowledge to…

Vrushabh Pophali

Talking about Sandip Sir, the 1st thing which comes in my mind is the contagious enthusiasm he has for Digital Marketing. As a student, I always feel motivated to learn…

Vishvajit Gohil

What's Included in the Price

Certification
Execution’s & Ready Made template for Quick Implementation
Hands on experience with premium and modern tools
Job opportunities with career guidance and interview tips
Strategies to align a roadmap for your business growth
Solve all doubts and queries even years after completion of course.
Get special access to our monthly workshops and webinars

I’m interested in this Program

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