Keyword research is an SEO best practice marketing pros use to find the most relevant search terms and discover alternate search terms that people enter when looking for information. This research helps businesses understand what kind of keywords to work into website copy, page titles, tags and more, to help them optimize organic content discovery.
Specifically, as it relates to YouTube, keyword research is the process of discovering what search terms users type into the video platform when looking for content. Smaller businesses need to work even harder to compete with all the content bigger companies are churning out regularly. But not every business can afford to hire an SEO agency to do that work which is why YouTube keyword tools, like the ones in this list, are so helpful.
YouTube is like Google in that it is a search engine. YouTube uses an algorithm to show the right videos to its right audience. This helps safeguard that viewers see content that they are attracted to and will continue to watch. Using the right keywords will help the algorithm work suitably to suggest your YouTube video to the right audience, helping to make your video trending and growth in the number of channel subscribers. This means you will need to enhance your video’s title, tags, description, and copy by doing appropriate keyword research.
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What are the YouTube Keywords?
According to YouTube, adding pertinent and expressive keywords to your video will help your viewers to find the content. Keywords provide YouTube with the information that the algorithm needs to straight your content to the right people. Every minute, unevenly 500 hrs of content are uploaded to YouTube.
Without the right keywords, it can be problematic for your content to be found. The YouTube algorithm doesn’t favor precise topics. As a replacement, it shows content that is accepted by the audience. The algorithm reflects what the audience does and doesn’t watch, how much time audiences spend watching the video, the number of likes and dislikes, and the feedback.
YouTube endorses that makers look into what words people use to find in their content. These relevant search terms, or keywords, can provide a helpful vision for future labels and images.
YouTube Analytics provides investors with an outline of some of the search terms used to find their videos. However, this data is equally basic and doesn’t offer the same quantity of data as Google Analytics. Even though YouTube doesn’t provide makers with an all-inclusive research tool, there are numerous external tools that you can take advantage of. These tools help investors find the right keywords to add to their content to be seen by their target audience.
Find and arrange the keywords using your roadmap more well-organized.
- Search volume– shows you how many times per month, on average, persons in the targeted country search for the target keyword.
- Word count– the number of words in phrase and keyword.
- Clicks– Some searches result in clicks on numerous search results, while others might have none. Clicks show the average number of clicks on the search results for the marked keyword.
- Clicks Per Search– This shows how many diverse search outcomes people click, on average, after searching for this keyword.
- Return Rate– This shows how frequently individuals search for that keyword again.
Below, are some of the best YouTube Keyword Research Tools and how they can help you:
- Ahrefs
- VidIQ
- Keyword Tool Dominator
- TubeBuddy
- HyperSuggest
- Keywordtool.io
Ahrefs
Ahrefs has a huge collection of SEO, competitor analysis, keyword research, and keyword identification functions to help you optimize your digital content. With clients like Facebook, Netflix, and Uber, you know it’s big time. We’re impressed with the platform’s YouTube Keyword Tool, which pulls YouTube search volumes for keywords from up to 171 countries.
Simply type your keyword in the search bar and Ahrefs pulls data from around the world to show you the total search volume for each term and how many clicks that search phrase earned. Ahrefs also pulls a few other interesting data points, including relevant search phrases that use your keyword and other keywords or phrases that are relevant to your term, making this tool not just a research platform but a keyword generator, too.
VidIQ
VidIQ is a YouTube Certified partner that helps video content creators determine the best keywords for improving searchability. When you research a search term, VidIQ pulls data from YouTube to give you a look at what’s going on with that term. You’ll be able to see helpful information like recommended tags and what top-performing videos are currently displayed in SERPs.
VidIQ is a YouTube keyword examination tool considered to help makers to find the best keywords for their videos. VidIQ has a set of YouTube keyword tools that can help makers learn what their viewers are searching for and how to improve their created content with their viewers in mind.
With VidIQ, creators can:
· Research keywords on YouTube with its help.
· Can see the average views and subscribers with the keyword tool
· Limit if a keyword is suitable for the video with the keyword inspector
· View competitor tags and compare
· Translate keywords with a keyword generator tool for lesser mistakes.
· Autocomplete tags
· Use templates for keywords to make them catchy.
Keyword Tool Dominator
With a name like Keyword Tool Dominator, our expectations for this platform were high. While it isn’t quite as mindblowing as its moniker would have you believe, it is a pretty easy-to-use tool for keyword research.
You can also pick and choose which keywords you want to add to a custom list and export your list all from the same screen. This tool keeps keyword research and its pricing model simple. Keyword Tool Dominator is free for up to three keyword searches per day. Keyword Tool Dominator also works with other major search engines, like Amazon, Etsy, eBay, and more.
TubeBuddy
TubeBuddy is a video SEO nerd’s best friend. This tool was designed to discover tags that are related to your search terms. TubeBuddy’s dashboard also shows the overall score of your search terms, how competitive that term is, the total number of times that term was searched, and more. And since it’s a lightweight Chrome extension, TubeBuddy isn’t just easy to use and it’s easy to install too.
Tube Buddy is another free browser extension and app. It mixes with your YouTube account, provided that with the data you need to rank higher in search results. This free keyword tool allows makers to find high-performing subjects and generate attractive titles with an advanced keyword research tool.
Tube Buddy has numerous helpful features, including in but that not limited to:
· An auto interpreter for video titles and descriptions
· The best rehearsal audit to make sure that your content follows YouTube’s references
· A YouTube keyword research tool in itself.
HyperSuggest
HyperSuggest is a single keyword tool that works across nine different search channels, including YouTube, Amazon, and eBay. Specifically, as it relates to YouTube, this tool is super easy to use.
Simply type in a search phrase and in seconds Hyper Suggest pulls the top tags for YouTube videos related to that term, giving you a qualified list of search terms to include in your video title, description, tag list, and transcript. HyperSuggest also makes it easy to see what videos currently own the top spot for those terms, it links every phrase to its corresponding YouTube SERP.
Keywordtool.io
When you search for a video on YouTube, the platform gives you a longer list of recommended results based on what other people searched for in the past. Keyword Tool leverages that data to help marketers like you improve your YouTube SEO. Keyword Tool is a YouTube autocomplete keyword program that generates popular search phrases from base terms.
You can also use the platform’s trend data to see what times of the year certain keywords perform best to change your strategy depending on consumer habits and holidays. You can access Keyword Tool’s most basic features for free, but it has plenty of other features that are worth paying for, like cost-per-click data and competitor keyword analysis.
