With quite 740 million active users in 2020, LinkedIn expanded from a networking site for professionals to a minimum of one among the very best social media platforms. By now, most people have used LinkedIn to plug our brands, post industry thought leadership, or look for our dream jobs.
As LinkedIn’s continued to explore by adding new features, like LinkedIn Stories, it’s steadily grown its user base. While the LinkedIn audience still skews towards career-minded professionals, the industries, interests, and demographics represented on the platform became much broader since its launch.
Apart from LinkedIn’s user growth, it is also continued to expand on opportunities for advertising, which helped to form it one among the simplest important channels for marketing.
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Essential guide to using LinkedIn for marketing & professional networking
Today, it’s becoming quite clear that LinkedIn isn’t only for people in executive corporate roles. With many company pages and individual members, there’s a discussion, post, or professional network for nearly anyone on this channel.
From Facebook and Twitter to YouTube and Snapchat, your audience is often found across many various social media platforms. But before launching yourself into social media marketing, you ought to consider the demographics and users of every one of those platforms and their potential.
LinkedIn is one of the foremost popular social media sites within the world today and it calls itself “the world’s largest professional network.” Given its more formal and professional image, a LinkedIn strategy can differ greatly from that of other social media sites.
To understand the way to optimize your LinkedIn marketing strategy, you’ll first get to understand the various LinkedIn demographics, including the amount of LinkedIn users, its gender divide, LinkedIn’s advertising statistics, etc.
But, despite LinkedIn’s growth and advertising opportunities, many marketers or brands still worry that the platform remains too formal or corporate for his or her audiences. the reality is LinkedIn could all right be one among your most underrated marketing channels.
If LinkedIn’s growth has caught your attention and you would like to spot if its audiences and ad offerings are right for you, it is vital to try to do some research before giving longer and resources to the present network.
To get you started on your LinkedIn research, here are some need-to-know stats about the platform’s audience, growth, and commonest marketing tactics.
Linkedin Facts to understand in 2021
- LinkedIn features a user base of 740 million.
- Around 57% of its users access the platform on mobile devices monthly.
- A total of 87 million Millennials are on LinkedIn.
- There are 55 million companies with LinkedIn profiles.
- The US has the foremost users on LinkedIn, with over 170 million profiles.
- LinkedIn users spend a mean of 8.52 minutes on the location every day.
- As very much like 80% of B2B marketers use LinkedIn ads.
- Around 96% of B2B marketers use LinkedIn for organic marketing.
- 65% of B2B companies have acquired a customer through LinkedIn.
- Over 43% of LinkedIn users are women.
Linkedin User Statistics
Its user base is 740 million strong
The platform crossed the 500 million mark last 2017, 15 years since it was founded. And the number has been consistently growing. Today, in 2021, LinkedIn has 740 million users across 200 countries worldwide.
LinkedIn’s number of users’ goal is 3 billion
Having 740 million users is already a fantastic feat, but LinkedIn is far from stopping. Company CEO Jeff Weiner has stated before that their user goal is 3 billion, at which point the corporate will become the central hub for all professionals worldwide.
39% of LinkedIn users have a premium account
According to recent data, 39% of LinkedIn users pay for the premium service. There are currently four tiers to this particular service: Premium Career, Premium Business, Sales Navigator Pro, and Recruiter Hiring. These range in price from $29.99 to $119.95 a month.
At least two professionals join LinkedIn every second
LinkedIn’s current user base shouldn’t be a surprise anymore. According to LinkedIn growth statistics, a minimum of two professionals joins the platform every second. In total, LinkedIn should gain a minimum of 123 million more users within the upcoming years.
LinkedIn SlideShare currently has over 80 million active users
LinkedIn has expanded since 2002. One of its key new services is SlideShare, a slide deck sharing platform. Recent data suggests that the platform has over 80 million active users. It’s one of the emerging marketing tools people should take note of.
LinkedIn age demographics count 87 million Millennials on LinkedIn
Millennials structure an enormous portion of the population. There are 2 billion Millennials worldwide and quite 84 million within us. Of this 2 billion, a whopping 87 million are on LinkedIn. Demographics like this are vital for employers as this generation are going to be the drive of the longer term.
43.1% of all LinkedIn users are women.
LinkedIn provides equal opportunities for those seeking jobs, no matter their race, age, or gender. Of its 740 million users, slightly below half of them are women, i.e., 43.1%, which just about matches the share of girls that use Facebook. This news is excellent for LinkedIn demographics as it should continue to encourage more women to use the platform.
Who is that the most connected person on LinkedIn in 2021? The answer is Ron Bates.
It’s not someone you’ve heard about in the news. The most-connected man is none other than Ron Bates, a retained executive search expert. With 41,000 connections, he is this year’s most connected person.
Around 57% of LinkedIn’s traffic is from mobile devices.
Our generation has become hooked on smartphones and tablets. Last year, 91% of total internet users worldwide were mobile internet users. The platform’s mobile user count climbs monthly, and for employers, this suggests they need a neater thanks to reach bent professionals.
There are 3 million jobs posted within the US monthly.
These LinkedIn statistics shouldn’t be surprising, as roughly 30,000 companies use the platform to recruit workers.
Users can add up to 36,000 skills to their profile.
One thing that sets LinkedIn apart is that its users can add up to 36,000 skills to their profile, enabling them to showcase their professional brand.
As much as 96% of B2B marketers use LinkedIn for organic marketing.
Linkedin stats show that 96% of the B2B marketers use LinkedIn for his or her organic marketing strategy. It makes LinkedIn the top channel for content distribution by B2B marketers. By publishing content on LinkedIn, marketers can create more leads, relationships, and bonds with many interested users.
Content with images gets double the comments.
LinkedIn growth trends are almost like other trends when it involves online content. People are just innately interested in posts with more visuals. The latest blogging statistics show that 54% of bloggers include more than one image per post. For marketers, this suggests they ought to get media-heavy with their content while ensuring that performance isn’t hindered along the way.
Content with videos is 5 times more likely to urge comments.
Images are a crucial piece of media when it comes to garnering comments. However, it’s videos that marketers should plan as they gain much higher engagement. Of course, marketers should avoid adding videos that are too long.
There are over 55 million companies with LinkedIn profiles.
It’s not just private individuals who are liberal to create profiles on LinkedIn. Companies and even small businesses join the platform too. According to the latest Linkedin network statistics, there are over 55 million companies with profiles on the platform. They could be brands seeking connections or maybe new people to recruit.
LinkedIn will still be a dominant and prominent force within the professional world. As it continues to create relationships between professionals and corporations, its user base will grow even further. We’re confident that the platform will reach its goal of getting 3 billion profiles under its name because the LinkedIn statistics still impress year over year.