Digital marketing is in trend. Every brand and business is making digital marketing as there marketing strategy. The days are gone where traditional marketing strategies were used to rule the market for successful marketing options. Digital marketing agencies are making marketing easy by taking all the responsibilities and saving the brand time to evaluate their business strategies.
In today’s digital era, it is high time for digital marketing and all the digital marketing agencies. In 2021, marketers will need to customize customer communications and experiences based on their preferences, interests, and behavior.
If you’re an aspiring digital marketer in making or already one, you must have definitely researched the new digital marketing trends sometime or the other!
As the digital marketing field is growing, digital marketing enthusiasts everywhere have started to search and look around for the latest trends observed but at present, these latest digital marketing trends are among the prime concerns for most business owners.
We can safely say that 2021 will be the year of continued digital transformation and engagement, where the innovative use of technology, marketing strategy, and creative ideas will make or break brands. Rise above your competitors by preparing for these trends like start shifting resources, kickstarting, brainstorm sessions, and conducting research.
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Digital Marketing Trends of 2021 –
Artificial intelligence (AI) helps marketers in collecting customer’s information and indirectly helps the digital marketing campaigns to run successfully. E-commerce websites are most benefited by AI as it helps in recommending products to consumers related to his/her activities. Big and successful brands are already using AI technology for interacting with customers online. Thanks to AI, you can now send customized messages to website visitors, which will help in building a personal connection between the brand and consumers.
Social media is a great way for connecting with the target audience. And, most of the social media apps are converting into video-based platforms. Videos are a great way to convey your message in a short duration with great impact. I noticed, most of us as an audience prefer to scroll through videos instead of posts. Audio and visuals together are believed to have a greater impact on the target audience compared to written posts.
Voice Search Optimization
Voice search is the future of surfing. Around half of the young generation is already using voice features to use an electronic device. It is expected to increase soon as a huge number of households have purchased home speakers like Alexa. There is a prediction of an increase in online shopping via voice search and that is why it is advised to make your website voice search optimized.
Visual search is expected to be the next big thing in the world. It’ll allow you to upload an image you’re looking for and provide you more insights on that. Visual search is believed to be more popular for products on fashion, food, art, and home decor.
Producing Interactive Content
With the increased use of social media platforms, there is already a huge amount of content available on the internet. To make your content remarkable for the audience, you have to engage and entertain them. You’ll be remembered only if you’re unique. Various ways of interacting, engaging, and entertaining your audience are polls, quizzes, contests, giveaways, games, etc.
Your competitors are probably creating content on similar trends. You need a way for your audience to remember you. Try sending personalized emails and messages to your audience to build personal trust. Studies have shown, most consumers are tired of general mails from their favorites brands. Avoid sending regular mass emails. Take Netflix and Prime video, for example, they recommend different shows to the audience depending on customers’ watch and search history.
Digital marketing is incomplete without social media apps. And Instagram is an emerging platform currently, especially after Tiktok is banned. Instagram introduced a new feature named “Reels”. Reels allow the creator to shoot and upload short videos on the platform to interact with the audience uniquely. Currently, Instagram is supporting and pushing Reel videos and is, therefore, a digital marketing trend. You can create such short videos related to your brand to stay updated.
The very new feature added to YouTube is allowing the creators to upload short videos. The features are similar to Instagram reels and have gained wide popularity recently. Apparently, viewers are appreciating short videos for entertainment purposes and that is why the platform is pushing short video content for wider reach.
Create Shoppable Content
The ultimate goal of digital marketing is to create leads and to increase sales of products/services. Try creating content that pushes your audience to visit your E-commerce website and shop. Shoppable content is the future, learn to create some. Even most of the social media apps are introducing features that will lead to direct purchase of the product. Instagram and Pinterest are a few of them.
Local SEO Updates
You must know while searching for any business, shopping center, cafes, etc. people generally hit the “near me” button on Google. Therefore, it is important (especially for small business owners) to update your brand with local SEO. You should get your brand/ business registered and verified at Google. After that, you’ll be able to update your opening and closing timings, location, and services/ products you offer.
If you and your business operations are beyond the boundaries then opting for international Ads is a win-win idea for you. With advanced technology, you’re not required to visit international markets to promote yourself. With the comfort of your home, you can research the needs and demands of your target audience and run the ads accordingly.
Other than well-known celebrities, influencers are YouTube or Instagram personalities with a huge following. They can promote your product/service on their social media channels which will help spread words for your brand. Audiences are bound to trust their influencers as they feel connected to them. Such marketing attracts your target audience directly and influences them to try your brand’s product or service.
Social Media Stories
Have you ever heard of FOMO (fear of missing out)? A huge amount of audience on digital platforms likes to be updated with the current trends. Social media stories are visible for a limited time (usually for 24 hours). You can constantly engage with your audience, increase your reach and increase brand awareness in the audience.
We all know, due to increased competition increasing the audience via organic reach is not possible. It is necessary to go for paid promotion method to reach a new audience. You must be aware of Google Ads but now you can even opt. for a smart biding feature on Google Ads. The smart biding feature will use signals like your location, operation timings, browsing, etc, and will run ads for your business. The marketers will have more time for the core activities of the business.
Gone are days when you aim to rank one on the search engine ranking of Google. Featured snippets are the number zero position on the search engine. Blogs with a simple and easily understandable body tend to appear at featured snippets. This feature boosts the organic traffic to your site.
Short content is preferred in video content whereas, in terms of blogs long form of content is preferred. Studies have shown that blogs with 3000 words or more attract more traffic. Such long-term content allows content creators to provide the most of their knowledge and guide the audience on the given topic. On the other hand, long articles will increase the time audience spend on your website and create a connection with them.
The only way you can win over your competitor is via branding. The reason branding is so important is because it creates trustworthiness. When a consumer gets comfortable with your product/service they develop a trust for your brand and that is called “brand loyalty”. Due to brand loyalty, a consumer will prefer your company’s product over your competitors and branding will play its role.
WhatsApp has changed the way businesses and customers interact with each other. As a business, you can now communicate with your target audience without the doubt of spam due to the WhatsApp business feature. You can take the customer’s order, inform them about the order’s status and even receive the payment. All the necessary features are introduced by the WhatsApp business and are therefore expected to boom further in 2021.
Quora is not an adequate place to do paid promotions. It’s an app for questions and answers. You can ask a question from any domain and any person with the answer can comment. Many experts in the field try and answer the question from their expertise area which will attract a new audience to your website.
Cutting Back on Social Media
If asked to name social media apps, you’ll probably name 20 apps within few apps. The no. of social media apps are increasing day by day and creating an account and updating the content on every app is not possible. Therefore, it is advised to think from a 4- year plan. Research and conclude the name of 2-3 apps that are expected to boom in the coming few years. And create content on such limited apps. It’ll help you to work more effectively and create content continuously.
Even with our best efforts we can’t know or expect the future of the market. Brands and companies should focus on creating user-based content that is in trend and won’t die easily. I hope the above-mentioned trends will come in handy for your business.