Digital marketing has changed the dynamics of traditional marketing. There are various ways through which you can promote your brand digitally. One of them is Quora. Yes, you heard it right. Quora is not just a question-and-answer platform anymore. It helps in building a personal brand and if you are active there, you can become a credible source of information for a large number of audiences.
You do not have to be an expert on any of the topics. You can just reply to some of the relevant questions from your industry. Chances are that you might know more than others and that can prove to be helpful to you in more than one way. This question-and-answer platform is so amazing as it allows you to talk about any topic under the sun. It is something that you must surely add to your digital marketing strategy if you haven’t already.
You should also know that Quora has 1.5 million visitors every month. Hence, there are 1.5 million visitors that have the potential to discover your brand and become your audience. Quora is considered to be one of the biggest digital marketing trends of today’s times.
Importance of Digital Marketing:
Digital marketing is one of the effective marketing strategies that allow marketers to promote their items using different technological ways online. These marketing ways include content marketing, social media marketing, print media marketing, email marketing, and much more. The easiest ways of digital marketing are content marketing and social media marketing.
Besides, there are several platforms for both of these marketing. For social media marketing, the prominent marketing platforms are; Facebook, LinkedIn, Twitter, Instagram. On the other hand, for Content marketing, there are also a few prominent platforms like WordPress, Ezine, and Quora.
Out of these, Quora is the most prominent platform, which offers the users to ask and reply to every type of question. Moreover, it is the best place for marketing, especially digital marketing. Quora plays an important role in Digital marketing therefore, it is necessary to understand why you need to use Quora in your Digital marketing.
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If you are still not convinced, then read on to find out the seven crucial reasons for being on Quora.
It will act as brand awareness
The biggest advantage of Quora is that it acts like on big community. The members on the platform trust each other and rely on each other for authentic information. Thus, as a brand when you provide valuable answers to the audience, you are automatically increasing the credibility factor of your brand. At the same time, the platform allows you to engage in meaningful conversations with your target audiences. This can help you to establish your brand as an expert in the field.
However, always remember that you do not oversell your brand on Quora. The platform does not entertain marketers and the community dislikes self-promoting people. If you do that, then you will be seen negatively. Always remember that less is more on Quora. Do not speak about your brand but, instead focus on providing a valuable answer to the question. This activity will gradually build your brand and bring organic users to your website over some time.
Find genuine influencers
Influencer marketing is the biggest trend of digital marketing. The importance of genuine influencers is growing with every passing day. Thus, if you are struggling to find the right kind of influencers for your business, then Quora can be a great source for you.
Quora identifies a lot of key contributors because of their highly valuable answers. The users trust them as their answers are genuinely helpful. So, you can engage with them via comments or while reaching out to them directly. You can ask them to promote your brand or business for you and this can prove to be a great digital marketing strategy.
It can help you with Search Engine Rankings
Google usually counts Quora posts as the highest-ranking sites and thus, you will find them on the first page itself. Hence, this makes Quora a very powerful SEO tool and it helps to drive organic traffic to the website.
You can even choose to strategically add useful keywords in your answer so that it ranks on the first page of Google. Although, make sure that the keywords are related to the question asked. Just dropping keywords and your brand information will not qualify to rank on the first page.
You can choose to market your content
If you are maintaining a blog on your business website, then Quora is a good way to amplify your content. However, you will have to be subtle with this. You can always write an answer and then, ask someone to visit your blog for more information on the topic. Just remember that your answer needs to generate curiosity amongst the readers as that will only lead them to your blog.
At the same time, you can use Quora for finding blog topics as well. You can see the kind of questions people are asking in your industry and then, write a blog about that. This will help you to understand the problems and questions that the customers have in your industry.
Enable Thought Leadership
Thought Leadership is a badge that every brand looks to have for them. Enabling and establishing thought leadership will project your brand as an authority and will increase its credibility as well. However, you need to understand that building thought leadership might take some time and require patience at your end. However, the results will surely pay you off.
Quora can be used to enable Thought Leadership. Providing meaningful and authentic answers to the questions will show that you have extensive knowledge of the field. A lot of brands struggle with this skill as they fail to start a conversation that steers in the direction of their business. The best part is that Quora saves you that trouble as the conversations already exists on the platform and you just have to carry it forward.
You can gain insights into your potential audience
You can use Quora to your advantage by knowing the audience. You do not have to conduct surveys for market research. You can stop guessing the needs of your audiences and instead, let them tell you the same direction. You can check the platform and see the type of questions people are asking in your industry. Then, you can tweak your services or products based on that. It can act as a solution for them.
Questions and answers both are a great way to learn about your audience. At the same time, your brand can stay relevant by continuously catering to the problems of your customers.
These are some of the ways through which you can choose to add Quora to your digital marketing strategy. It is a relevant and important platform. Thus, you cannot afford to leave it out of your digital marketing strategy.