Having an online business in today’s time is a blessing. It has a lot of possibilities and potential. However, running an online business also requires some form of investment. So, many people hold back because they do not have a big budget.
Although, you must understand that the online spectrum is vast and you can open your online business with a minimal budget too. You just need to know the right tips and strategies that do not cause a hole in your pocket.
The good news is that we live in a time where there are no limits at all. People are going after what they want and even doing what they want. There is no age limit as well. This also is possible because of the possibility of running a business online.
Apart from that, online businesses are flourishing due to the accessible and cost-effective courses offered on that topic. Their reach has no bounds because all you need to learn is good internet speed.
You can even study a few concepts on your own as there are a lot of free courses and YouTube videos on digital marketing and online business.
Digital Sandip Academy
Are you looking agency to grow your online business, then you should check out the Digital Sandip Academy which is India’s No. 1 Digital Marketing Agency.
Digital Sandip Academy is the best Academy to learn Online Digital Marketing Courses.
Digital Sandip Academy digital marketing agency providing the best Online Digital Marketing Course in Ahmedabad. Apart from digital marketing services, they also provide internships, and live projects to their students and helping students to start their start-ups and building their profiles.
Get in touch with Digital Sandip Academy to access Digital Marketing advance Courses, PPC course, SEO training, Social media training, Email marketing, Inbound marketing, Google Tag Manager, Google Analytics training, and many more.
The Digital Sandip Academy is led by Mr. Sandip Trivedi, who is the founder and CEO of the academy. With 10+yrs of experience and having trained 50,000+ students. He has extensive experience in this industry both as a leading digital marketing consultant and as a trainer. He aims to create a more talented resource in the domains of Digital Marketing, Digital Analytics, and Digital Research.
Digital Sandip Academy provides advanced digital marketing courses that cover the following services:
- Digital Marketing
- Search Engine Optimization
- Facebook Marketing
- Google Analytics
- Lead Generation
- Inbound marketing
- WordPress website development
- Youtube SEO
- SMM(Social Media Marketing)
- Email marketing
- Web Analytics
- Landing Page Design Course
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Address: A-206, Addor Ambition, Beside Vimal House, Near Navkar Classes, Navrang Circle, Navrangpura, Ahmedabad.
Contact No: +91-7567154257
Read on to find out a few ways through which you can run an online business with a minimal budget.
Choose the right platform for your website
Having your own website is really important if you want to run a serious online business. It gives a professional look and adds to building the trust of your customers. There are a lot of options available to host a website and you can opt for an affordable one.
WordPress is one of the most popular website platforms. It has a lot of templates and it is quite easy to integrate and navigate. However, to host a website on this platform, you will need a domain name and a hosting account. There are a lot of providers for the same. Also, a lot of hosting accounts offer a basic plan for new businesses and website accounts. You can research for the same and then, decide to pick a plan that suits your business and budget the most.
Aim for increasing organic traffic
When people enter your niche in the search bar and find your website on the first page of a search engine, they tend to visit your website. Any online business can profit a lot from organic traffic. There are certain ways through which you can increase organic traffic and they are:
- Pay attention to your SEO score
- Create a content strategy and post top-notch content
- Add long-tail keywords in your content
- Promote your content on all the social media channels
- Advertise your business in your network and on social media platforms
Create a free Google My Business account
This is an amazing strategy for local businesses. The best part is that it is completely free. You just have to register your business in this free listing and that allows the businesses to show up on Google Maps, the local section of Google Search, and the right-side knowledge panels for branded searches.
However, if you want your listing to be visible on the top, then you will have to work on it by optimizing it. You will have to ask your existing customers to rate it and post reviews on it. Apart from that, you will have to post pictures of your business on the listing. You will also have to get verified ownership of your business which should be done through Google My Business Account.
Be active on all social media platforms
You might feel that social media channels are really competitive and so, there is no point in working on them as visibility will take a lot of time. However, you need to also understand that there are millions of users on a single social media channel and thus, you have the chance to connect with your potential audience there.
You must focus on a social media strategy that helps in increasing engagement and building a community online. At the same time, good social media visibility will gain your audience’s trust. You can even express the personality of your brand and explain to your audience that why should they buy from you.
Also, create business profiles on platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, and more. They all will help you to generate analytics that will encourage you to create a better strategy. However, it can be intimidating and time-consuming to be present on all social media platforms. So, you can choose your top three based on your niche and audience.
Some of the things that you can do no social media channels are:
- Post about your blogs and drive traffic to your website.
- Have a conversational tone and directly express your brand voice with your followers to increase engagement.
- Run various polls and request feedback from your customers.
- Make short blogs from the longer blogs that you post on your website.
- Try to create informational posts around your industry.
Try to create the posts in advance as that will help you to post regularly and stay consistent across all the social media platforms. It is important to commit to these channels and stay consistent in posting in order to get results.
Focus on improving your lead conversion rate
Once you focus on increasing your lead conversion rate, you will see your sales naturally boosting up. It is a driving force of any online business. You can make it better by:
- Including a pop-up on your website
- Refrain from adding any unnecessary information on your site as that could distract your audience from the main content.
- Add chatbots on your website as that will give a personal experience to the users.
- Keep the user interface and navigation as simple as possible.
Build an email list
Email marketing is really important if you want to build your email list correctly from Day 1. You can build good bonds with your customers and they will definitely last for a longer time. You can build your email list by:
- Building a pop-up form for your site
- Make sure that the form pops on the website immediately or after 5 seconds.
- Try to invest a little bit in Facebook ads based on your budget and add your email subscription form as a CTA button.
- Organize giveaways on your social media channels and tell your audience to fill a subscription form to enter.
Once you have a good email list, try to interact with your subscribers. Send some good emails that people like to read. Do not be sales-y all the time. Try to add value through your email newsletter and then, encourage them to make a purchase. Also, add some creative subject lines so that your subscriber clicks the email and actually reads it. Track the performance of your mailing lists by running A/B tests to see what kind of content resonates the most with your list.
Apart from that, you can:
Get new website visitors to subscribe to your list by offering a special discount code in the email. You can also offer a special content piece that is really valuable to them. Nurture your subscribers via email until they are absolutely ready to become your paying customers. You can choose to start all the promotions via a free email subscribing software known as Mail Chimp.
Focus on creating infographics
Infographics are really powerful marketing tools. They are visually attractive and easy to consume. Also, people love re-sharing them. Hence, they are a great way to get referral traffic. Although you might need a graphic designer to create infographics, they can be heavy on your pocket. However, you can use free graphic design tools to create the infographics yourself.
If you do not have your own data to create infographics, then you can always check existing data and present it in your way. You will have to do a bit of research in your industry for the same. If you are looking for government data, then check out data.gov or information from the Central Bureau. You can find global statistics through UNICEF and World Health Organization.
The whole idea is to find source data that relates to your industry and interests your audience. Also, it shouldn’t be tough as there is a ton of free information out there. The idea behind creating this form of content is engagement because that will offer you more reach.
Focus on publishing good content
It does not matter whether you are selling products or services, content marketing is something that will work for you. It is a very effective tactic and you don’t even need a lot of budget for it. Content can display your authority and expertise in the field. Also, if you try and add value to your audience’s life through content, they will connect with you immediately.
Apart from that, Google prioritizes websites posting high-quality content which answers the questions of the users. Thus, it will make your website visible on Google and brings more free traffic. Also, you don’t have to be really fancy with your content. You just have to be informative as that will surely catch your audience’s attention.
You can always hire a content writing intern or an editor to check your final draft. You need to understand that some things are second nature to you when they are just foreign to your customers. You are the expert and thus, you will have a lot of things to talk about. You just need to organize it properly.
Create helpful videos
Video content is the highest form of content consumed online. Thus, if you want to be seen in the online world, you will have to create more videos. You can start a YouTube channel or just post videos on your social media accounts.
You can create videos to explain the application and usage of your products. If you are selling a service, then you can create videos that describe the value that it will add to your client’s lives. Alternatively, you can even create entertaining videos for your customers as that will receive a lot of engagement and shares.
Some of the videos that you can create are:
- Instructional videos and how to do videos
- Product demo videos
- Behind the scenes which can give an insight to your audience about the business and what you do
- Interviews with your staff or industry experts of your field
- Slideshows that contain images and text
Also, always finish your videos with a strong branding message or a personal message. Always be transparent with your audience as that will help them to trust you. Do not forget to add a strong call to action as well. Encourage them to follow you on social media channels, subscribe to your mailing list, or buy your products.
The Digital World has made it really easy to host an online business or earn money with the right skill. You just need to spend some time and create the right strategy. Every strategy does not require a lot of money and thus, you can get the ball rolling real quickly.