Content Marketing was all about presenting yourself differently as compared to your competitors. However, now it has become a necessity of any brand. Your brand is basically dead without content marketing.
Content marketing is also the core of most digital marketing campaigns. Every great or popular brand has content that connects and engages with the audience. Content marketing should be done in a way that should indirectly stimulate your audience’s interest in your brand, company, and its products.
Hence, content marketing forms the basis of any marketing strategy; be it traditional or digital.
Now, what exactly is Content Marketing and why is it useful?
Content marketing is all about creating and distributing valuable content to attract potential leads in simpler words. You can put out valuable content in a lot of different forms like:
- Education Forms
In short, it is any form of content that has the ability to attract and engage with your target audience.
Digital Sandip Academy
Are you looking for an agency that does content marketing for your business that can help you to grow, then you should check out the Digital Sandip Academy which is India’s No. 1 Digital Marketing Agency.
Digital Sandip Academy is the best Academy to learn Online Digital Marketing Courses.
Digital Sandip Academy providing the Online Best Digital Marketing Courses in Ahmedabad. Apart from digital marketing services, they also provide internships, and live projects to their students and helping students to start their start-ups and building their profiles.
Get in touch with Digital Sandip Academy to access Digital Marketing advance Courses, PPC course, SEO training, Social media training, Email marketing, Inbound marketing, Google Tag Manager, Google Analytics training, and many more.
The Digital Sandip Academy is led by Mr. Sandip Trivedi, who is the founder and CEO of the academy. With 10+yrs of experience and having trained 50,000+ students. He has extensive experience in this industry both as a leading digital marketing consultant and as a trainer. He aims to create a more talented resource in the domains of Digital Marketing, Digital Analytics, and Digital Research.
Digital Sandip Academy provides advanced digital marketing courses that cover the following services:
- Digital Marketing
- Search Engine Optimization
- Facebook Marketing
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- Lead Generation
- Inbound marketing
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- Youtube SEO
- SMM(Social Media Marketing)
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Address: A-206, Addor Ambition, Beside Vimal House, Near Navkar Classes, Navrang Circle, Navrangpura, Ahmedabad.
Contact No: +91-7567154257
Let us look at how content marketing can actually make your business grow.
It can help you to build an audience and grow your website
If anyone has a question about anything, they prefer to ask it to Google. Now, if your website can answer those questions relevant to your business, then the readers will start establishing trust in you. Also, an added advantage is that they might come back for more on your website.
Once you have an audience, you can start maintaining and building a blog. Having a blog is one of the most cost-effective ways to engage with your audience by providing valuable information and gaining leads.
In fact, a lot of businesses suggest that companies with their own blogs have 55% more website traffic as compared to companies without a blog. Hence, around 79% of B2B businesses and 70% of B2C companies have a blog to attract customers.
If you are looking to gain more traction, then you must post your content on bigger blogs to gain traction. This whole process is also popularly known as guest posting. A lot of bigger magazine blogs regularly accept blogs from industry leaders or upcoming businesses. In return for offering good content, you will get their reader and backlink to your website.
There are a lot of benefits of guest blogging but acquiring leads is the major one.
Great Content can lead to Conversions
If you want to understand how content marketing can help you, then look at the conversion statistics. Some of the statistical changes that you will see after incorporating content marketing are:
- Content marketing has proven to provide conversion rates about 6 times higher as compared to other digital marketing methods. (Source- ABG Essentials)
- It is known that more than 50% of people decide to purchase a product after reading the blog recommendations. (Source- Content Marketing Institute)
- Out of 100% of companies that participated in a survey, 74% companies said that content marketing helped in increasing their marketing leads in quality and quantity. (Source- Crazy Egg)
- A lot of inbound marketers are converting the average site conversion from 6% to 12% because of their content marketing efforts. (HubSpot)
Content marketing is simply helping in conversions because it helps in educating and connecting with your leads and customers. You are working to build trust and relationships which are giving you encouraged leads as well.
However, always remember to add information that can educate the customers about the purchasing decision. Also, optimize your content by offering a clear call to action button. CTAs in blogs will give a clear idea to the reader and guide them for the next step in the conversion process.
Converting can be anything from making a purchase, getting more information, and contacting your sales team. Make it clear to the reader as to what you want them to do next.
Optimized content can help in SEO
Content marketing can greatly contribute to improving search engine optimization. SEO improves the visibility of your business greatly. Although, you can improve your SEO by creating optimized content. Most celebrated digital marketers believe that content creation is the most effective SEO technique.
In fact, search engines will index 434% more pages of business sites that regularly post content as compared to the ones that don’t. It is actually directly proportional because the more content you have on your website; the more pages search engines have to index and further show to your customers. However, it is important to understand that more pages cannot give you more traffic but, it always gives you a chance to rank on better keywords.
For example, creating blogs on different yet relevant topics will give you a chance to rank on the keywords your audiences are searching for. Also, a lot of content on your site will give a chance for your visitors to stick around. This will result in a higher on-time site which can leave a positive impact on your search engine optimization strategy.
When a visitor spends a lot of time on your website, Google sees it as a positive response. It understands that you are providing valuable content and thus, it amplifies your sites and shows it to more relevant customers.
Develop a strong brand voice
Content marketing can amplify your business in various ways. One of the major advantages of having a content marketing strategy is having a brand voice. Content can help you to develop a meaningful relationship with your customer and allow you to cement your presence in the market. It weaves a relationship that creates a sense of loyalty between the business and its customers.
At the same time, you can have a definitive tone and voice while creating content. This will make your customers recognize you on any platform. Also, repetition of posts on various platforms will help the audiences to take you seriously.
You can build an E-Mail subscriber list
Regular content streaming from your business will give you a chance to build an audience, and through them you can plan on building a viable email subscriber list. This list will surely contain the details of people who have opted-in and permitted you to send them promotional and sales-y emails. Hence, these are the people who are actually interested in your brand and product.
You can continue sending them emails about your product and its updates. You can even offer them discount codes and update them about new launches.
At the same time, sending regular emails will remind customers about your brand. It will evoke a vague interest in your customer’s minds and they might eventually end up buying your product or service.
To begin a subscriber list, add CTAs in your content for people to subscribe and try creating relevant content.
It is cost-effective
If you are still wondering about the advantages of content marketing, try to take a look at the various ways through which content can contribute to bringing new leads.
Lead generation is a very important activity for businesses that rely on consistent traffic for growing and boosting their sales. In such a scenario, content marketing is one of the major things that can help you. The best part is that it is affordable as well.
In fact, content marketing costs way less than traditional marketing, but it has the capacity to bring in 75% more leads. The affordability factor of content marketing makes it an important aspect for small businesses.
Although, please note that content marketing is time-intensive and thus, it might take a few months before you start seeing actual results. You must also see the ROI that content marketing provides and based on that, start creating content today.
To maximize content ROI, you must create a digital marketing strategy that takes your target market into proper consideration. Never create content for the sake of creating it as that will never give you results.
If you are looking for proper results, then you need to be extremely strategic in the topics you choose, the various assets you produce, and the promotional methods you enable.
Content can position you as the industry leader
Consumers always want to deal with experts who are aware of the ins and outs of the industry. This is the major reason behind starting content marketing.
Content marketing offers you a chance to demonstrate your brand as an expert in the field. Offering knowledge can educate your consumers and that can lead to informed decisions. Every time you publish a new blog post, white paper, or any other piece of content, you are showing your customers and lead your knowledge on the industry.
When it is time for the purchase, consumers will always remember the company that provided them with the necessary information needed.
For example, let’s say a consumer is looking to buy something and is checking out brands. In such a scenario, they are more likely to buy from a business that has demonstrated their knowledge and expertise as compared to someone who hasn’t. They take this decision as it gives them peace of mind subconsciously. They feel that they are in safe hands as industry experts are capable of handling their questions and solving their problems.
Your leads and customers are looking for great content
It is important to understand that your leads and customers are looking for great content. In fact, internet users spend 20% of their online time while reading content.
Also, if you think that customers do not want to read content from brands, then think again. 68% of people like to spend their time reading about the brands that they find interesting. Also, 80% of users like to learn about the companies through the customized content that they provide.
So, the wise thing to do is give the people what they want. Also, you must use the data that you have collected from your customers in the form of feedback forms, questionnaires, or even polls. This gathered data can be used to form different types of content for your brand.
When you start creating custom content that speaks to your customers, you start winning them. You can choose to create entertaining or educational content but use it as an opportunity to show what your brand truly is.
Content marketing has a lot of benefits. If you are not indulging in content marketing, you are losing a lot of business every month. It has a lot of potentials and thus, you must choose to indulge in it.
The best part about content marketing is that it helps you boost visibility by forming strong relationships with your customers. Start creating a content marketing strategy that has your target audience at its core.